OXNARD, CA - A facility elevation has occurred within Mission Produce™. The distributor of fresh Hass avocados and mangos announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in Poeldijk, The Netherlands.
“As Mission Produce continues to bolster its position as a preferred supplier of ripe avocados and mangos in the European market, our goal is to advance our customer service with direct-to-retail offerings to give us a competitive advantage in growing our customer base,” said Paul Frowde, Managing Director of Mission Produce U.K. and Europe. “By elevating our operational infrastructure, we aim to drive demand and deliver high-quality fruit on a larger, more comprehensive scale.”
Mission has partnered with Europe Retail Packing (ERP) to bring this elevation to fruition. ERP, a hands-on service provider specializing in fresh produce, is strategically located next to the Port of Rotterdam. The provider’s Poeldijk facility is expected to expedite transportation and streamline logistics for Mission Produce’s avocados and mangos, as well as enhance the company’s ripening, packing, bagging, and distribution capabilities.
“Consolidating Mission’s operations in a centralized, advanced facility is expected to bring added value to our customer relationships by enhancing our reliability, promoting quality control, and streamlining logistics,” said Sean Bagheri, Director of Commercial Operations, Mission Produce Europe. “With the backbone of Mission’s global network, year-round supply, and advanced technology, we are in a great position to capitalize on more opportunities in the market to bring our high-quality fruit to the end consumer.”
As noted in the release, Mission Produce’s location in Breda, The Netherlands, remains a dedicated Sales office.
Catch the Mission Produce Europe and U.K. teams at the Fruit Attraction international trade fair in Madrid, Spain, from October 3–5, 2023, at stand 10C03, Pavilion 10. The company’s U.K. team will be discussing plans for facility developments to increase capacity with additional Mission Control ripening rooms and mango-specific operations, anticipated by early 2024.
ANUK will continue to bring the latest updates from our industry, so stay tuned.
