Mission Produce Launches Organic Minis "Small But Mighty" Brand Avocados

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Fri. March 23rd, 2018 - by Jessica Donnel

OXNARD, CA - After the success of Mission’s Small but Mighty avocados in conventional bags, the company announced the launch of the line in organic format. The organic line will be a facsimile of the conventional line with the added attraction of Mission’s signature purple straps to signal to consumers that the product is organic. The Organic Minis are ~2.5 oz and perfectly-sized for a sandwich, smoothie, or stand-a-lone snack.

Brent Scattini, Vice President of Sales and Marketing, Mission Produce“This Organic Minis bag holds true to our initiative to efficiently sell what the tree produces,” said Brent Scattini, Vice President of Sales and Marketing. “By creating this package for small organic fruit, it gives us the opportunity to develop a retail organic bag that addresses a consumer need while optimizing our fruit utilization from the tree.”

The 2 lb Small But Mighty Avocado Packaging

The Organic Minis are supplied out of Mexico and California, and Mission will provide additional product out of Peru as sales ramp up in summer. Available in 2-pound value bags with 8-10 minis, and 6-count bags, the avos are Heart-Certified by the American Heart Association®, according to a press release.

Megan Berenbach, Organic Catagory Manager, Mission Produce“Organic avocado trees have always produced these extra small avocados, but they’re typically packed in bulk for foodservice. With the advent of healthy-snacking trends, to-go packaging, and 100-calorie packs, we knew there was a need for a value-added small organic avocado,” said Megan Berenbach, Organic Category Manager. “Our Organic Minis bag adds to the options that we can present to our retail customer base.”

To stay in the know on progress on the organic front, keep reading AndNowUKnow.

Mission Produce