REEDLEY, CA - The days of Autumnripe’s limited season are ticking down, but as the desirable fruit’s window prepares to close, there is still plenty to celebrate for Mountain View Fruit Sales.
“We are just finishing up the season with our Autumnripe-branded fruit and should expect to have availability till the first part of October,” Krista Beckstead, Director of Marketing, details. “Our Autumnripe fruit gives our retail customers fruit that holds quality and flavor later into the season, extending the window beyond typical harvest periods—we truly save the best for last.”
It is a finale worth celebrating, Krista tells me, as she shares that Mountain View’s stonefruit season began ahead of schedule this year with warm but moderate temperatures.
“Very few stressful weather events allowed for a plentiful harvest with excellent quality fruit this year,” she shares. “We are excited to close out the 2025 stonefruit season with the upcoming IFPA show, to touch base on how it went for each of our customers and discuss possibilities of next year!”
Beyond the orchards, 2025 has been filled with plenty of activity from the grower, including newly refreshed retail bins available to retail customers and newly redesigned boxes that added some extra pizazz.
Along with the updated packaging, Mountain View also launched a refreshed website, featuring a video telling its "grown on family farms" story.
“Come visit booth #1547 and grab one of our customized Mountain View peach energy drinks to add some pep in your step while out on the show floor!” Krista concludes.
I, for one, will certainly be there come October 16–18 at Anaheim, California’s Convention Center.
Companies in this Story
Mountain View Fruit Sales
Mountain View Fruit is a Grower/Shipper/Packer of fresh California Stone Fruit & Citrus. We are also a Commercial…
