SALINAS, CA - Moxxy Marketing recently hired Art Director Renée Balducci and Account Coordinator Katianna Tron.
Balducci brings both her experience in art direction and her design capabilities to the firm. She has created packaging and marketing for multiple brands in the fresh produce, agriculture, and wine industries including Andy Boy, Blue Diamond, Church Brothers, Fernwood Cellars, Holman Ranch, and Mariani. Her skill set includes branding and identity, print and web design, label and packaging design, illustration and photography, and creative concept development.
"I’ll be honest, I wasn’t looking for a full-time agency role; I was very happy running my own freelance business," said Balducci. "Then I started working with Moxxy and everything changed. The clients are diverse and exciting. The culture is open and invigorating. And the team is like a family—sometimes fun, sometimes challenging, but always supportive."
Prior to joining Moxxy, Balducci worked at multiple agencies, including managing her own design studio. Most recently, she ran her own freelance consulting practice. Balducci is a Monterey County native who currently resides in Prunedale. She earned a bachelor’s degree in graphic communication from Cal Poly, San Luis Obispo.
Katianna Tron’s career has included roles as a Marketing Consultant for a startup and Marketing Manager for a chain of bakeries and cafés. She brings a passion for working with people and a strong streak of creativity to the agency, according to a press release. Tron is a Southern California native who currently resides in Salinas. She earned a bachelor’s degree in English and psychology from the College of William and Mary.
"I feel like this job, and Moxxy itself, are the perfect fit for me," said Tron. "I love creativity, strategy, precise language, and innovative thinking. Moxxy integrates these passions into my everyday work. And I also love working with people to make things happen. Moxxy’s staff and clients make up an exciting and cohesive team that never ceases to impress me."
The Moxxy team is just as excited to bring both of its latest additions on deck to strengthen and support the industry and its businesses.
"Moxxy is in an exciting stage of growth. These two outstanding hires are evidence of that. Renée is an incredible design professional, and she knows the ag industry in a way few other art directors do," Karen Nardozza, President and CEO of Moxxy, added. "Katianna brings contagious energy and creativity to the agency. She has a rare skill set that combines organizational ability, ingenuity, and grace under pressure that makes for a great account team member."
Congratulations from the ANUK team to Renée Balducci and Katianna Tron on this new chapter!
