Mucci Farms Awarded With 2025 Besties Award for Best Snack Ad; Wayne St. Denis Discusses

ONTARIO, CANADA - “We believe design isn’t just about making things look nice. It should solve real problems and tell a story that resonates.”

Wayne St. Denis, Senior Creative Design Manager, shared this insight with me in response to Mucci Farms winning the 2025 Besties Award for Best Snack Ad. Our team is constantly impressed by the level of artistry and detail that goes into creating such dynamic advertisements.

“For us, good design is both intentional and emotional. We focus heavily on human-centered design, using visuals as a way to communicate meaning and create connection,” Wayne told me. “Every project we take on is approached with clarity and user experience as the top priorities. Whether it's testing a layout to see how people interact with it or fine-tuning typography so it better supports the message, we’re always refining to make sure the design truly serves its purpose.”

The Snack ad that earned Mucci this award spotlighted the Savorries Sweet Strawberry Tomatoes, utilizing a bold color palette and mouthwatering recipe photos to draw our readers in.

“Graphic design has always been more than just a visual skill for us. It’s a tool to communicate clearly and bring people together,” Wayne continued. “When done right, design can cut through the noise, help people understand what you're saying, and spark a real emotional connection. That kind of impact is what keeps us invested and constantly pushing to do better.”

Mucci Farms is not one to stay stagnant. The team is constantly evolving, not only to meet the needs of the market but to keep everyone, from consumers to buy-side partners, engaged.

“Our approach has definitely evolved. In the beginning, we were mostly focused on making things look clean and modern. But after seeing that some of our work didn’t fully connect with the audience, we realized we needed to go deeper. That meant doing more research, thinking strategically, and putting the user experience at the center of everything,” Wayne explained. “Making that shift has helped us grow, not just as designers but as thoughtful, creative problem-solvers. It’s an ongoing process, and we’re still learning, but we’re in a much better place now because of it."

We want to give a special shout-out to our Besties Committee for their time, dedication, and insight. Each year, our team compiles the Besties ballot with nominations across all award categories, and our committee votes to determine the winners. This year, the committee voted on every category except Retailer of the Year, Best Marketer to Work With, and the Lifetime Achievement Award—three honors selected by our leadership team due to their special significance.

We at AndNowUKnow and The Snack are forever in awe of this industry we call home. Congratulations to Mucci Farms!