ANAHEIM, CA - Attending PMA Fresh Summit is always a delight for both the ears and eyes, but it’s a delight for the soul when you hear about industry innovators being recognized for their new products. Mucci Farms proudly took home the top prize for Best Sustainable Packaging for its Simple Snack, a plastic-free, backyard compostable series of packaging.
“To win this category in particular is exciting because sustainability is by far the top of mind subject in the food industry today,” said Emily Murracas, Director of Marketing. “We’ve been recognized in the industry for flavor and innovation over the years, so we are ecstatic to be able to package those award-winning products in a package that helps to address a global concern. It’s also very special to win in a competitive category that included submissions from packaging suppliers and fellow marketers.”
Mucci Farms has always been a vertically-integrated greenhouse grower committed to sustainability at all ends of the business, and Simple Snack only adds to those commitments. According to a press release, the package is composed of a tray made from agricultural waste. The lidding film is made of sugar-cane and wood fibers using a process that emphasizes social and environmental responsibility.
“Consumer feedback over the last several months has been almost exclusively focused on the reduction of plastic, so we feel like we’ve addressed that concern by coming up with a truly plastic-free package,” said Fernanda Albuquerque, Packaging Development Manager. “We also saw the value of being able to add key messaging to the tray which gave our designers a larger canvas for branding, information, and education.”
Mucci Farms also sponsored the annual Center for Growing Talent 5k race, which fits into the company’s objectives to be a health and wellness-conscious brand. Race participants were served smoothies made with the award-winning SmucciesTM Sweet Strawberries. Additionally, Mucci had a sampling station at the show entrance where attendees could take home a sample of their very own Simple Snack package.
Congratulations to Mucci on this well-deserved win! And as always, check back in with AndNowUKnow for the latest in what’s going on in the industry.
