ORLANDO, FL - Recently, the National Mango Board (NMB) received the results from its continuance referendum, which included handlers and importers approving the continuation of the federal research and promotion program, as well as removing the provisions of frozen mangos as a covered commodity under the program.
"Thank you to the mango industry for their continued support and recognizing the value of the NMB's efforts in strengthening consumer awareness and increasing consumption of mango," said Executive Director Manuel Michel. "Over the past 15 years, our efforts in marketing, communications, research, and industry relations, coupled with the extraordinary work of the mango industry to supply the growing demand of mango has moved us closer to our vision of transforming mango from an exotic fruit to a daily necessity in every U.S. household."
The favorable results from this referendum allows the NMB to continue increasing its strategies to increase mango consumption in the U.S. through its marketing, research, and industry relations programs.
According to a press release, in order for the mango research and promotion program to continue, the referendum had to be favored by a majority of first handlers and importers voting. In the referendum, 60 percent of mango first handlers and importers voting were in favor of continuing the program.
Noted in the release, 49 percent of mango first handlers and importers voting were not in favor of frozen mangos as a covered commodity. In addition, 83 percent of the frozen importers voting were not in favor of continuing frozen mango as a covered commodity.
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