LEAMINGTON, ONTARIO, CANADA - The time is finally here! With the highly anticipated Organic Produce Summit (OPS) taking place this week, fresh produce aficionados will be engulfed in multiple days of industry innovation, exploration, and collaboration. Nature Fresh Farms® is harnessing this opportunity to spotlight a few key players in its portfolio, including Organic Ombre Cherry Tomatoes, Organic Hiiros™ Tomatoes, and Organic Greenhouse Berries™.
“Changing the flavor of fresh continues to be a driving force for Nature Fresh Farms,” shared Matt Quiring, Senior Vice President of Sales and Marketing. “We believe through greenhouse innovation we can develop new offerings and provide the market with higher flavor, higher quality produce year-round while doing so sustainability and with long-term food security in mind. We have an exclusive organic growing system that allows us to have a more consistently flavorful crop by feeding the plants exactly what they need while reducing workload comparative to traditional organic growing methods.”
Nature Fresh Farms Organic Ombre Cherry Tomatoes are vine-ripened to guarantee freshness and superior taste, offering up a wide range of rich flavor profiles. As Matt shared with me, consumers in the organic category are also seeking out variation and top-level flavor, driving the supplier to bring forth one of the fastest-growing tomato SKUs in the conventional world as an organic option to meet consumer demand.
In addition, the grower is doubling down on the potential of its Hiiros tomatoes, highlighting its organic offering, which is now available year-round. A variety originally bred for the Japanese market, this popular variety is grown from the finest seeds and offers a rich umami flavor with a distinguishing level of sweetness that adds depth and complexity of flavor.
Last but certainly not least, Matt shared some insight into the provider’s lineup of Organic Greenhouse Berries.
“With the successful launch of North America’s first Organic Greenhouse Grown Strawberry last year, we’re continuing to tout this incredible berry! We’re always looking for ways to support our customers by listening to their challenges; our organic greenhouse-grown strawberries will continue to provide peak supply,” Matt stated. “We’ve been able to provide the consumer with a fresher berry that is selected for taste and experience rather than shelf-life, and we’re going to continue to provide this.”
The Nature Fresh Farms team will be at booth #617 during the show, so don’t forget to stop by and check out each of these innovative offerings!
Nature Fresh Farms will also be showcasing a couple of new products at the upcoming International Fresh Produce Association show in October.
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