Nature Fresh Farms® Brings Greenhouse Expertise and Consumer-First Thinking to the Organic Produce Summit; Bob Bryan, Amanda Armstrong, and Josianne Légaré Comment


Mon. July 13th, 2026 - by ANUK Staff

LEAMINGTON, ON - Nature Fresh Farms, a leader in greenhouse-grown produce and a proud co-sponsor of the Organic Produce Summit (OPS), is bringing two distinct experiences to this year's show: its mobile Greenhouse Education Center and its greenhouse-grown organic portfolio at Booth 400. Together, they demonstrate how consumer insight, greenhouse expertise, and reliable year-round scale help customers grow their category.

Nature Fresh Farms, a leader in greenhouse-grown produce and a proud co-sponsor of the Organic Produce Summit (OPS), is bringing two distinct experiences to this year's show: its mobile Greenhouse Education Center and its greenhouse-grown organic portfolio at Booth 400

The Greenhouse Education Center is one of the experiences buyers can choose on the OPS Buyer Field Tours. Inside, they will meet the bees hard at work and taste the difference for themselves.

Bob Bryan, Director of Brand Experience and Communications, Nature Fresh Farms

“The Greenhouse Education Center creates a different kind of conversation. It is a chance to experience our greenhouse difference, the people, expertise, and greenhouse farming behind every product we grow,” said Bob Bryan, Director, Brand Experience & Communications, Nature Fresh Farms, in the recent release.

Amanda Armstrong, Vice President, Product and Brand Strategy, Nature Fresh Farms

The organic shopper is evolving, and during the tour the company will share a fresh perspective on that shift, prepared in partnership with Circana. “From seed to shelf, every choice begins with the consumer,” said Amanda Armstrong, VP, Product & Brand Strategy, Nature Fresh Farms. “That is how we grow, and how we make eating better, easier.”

On the show floor, Booth 400 puts flavor on full display, with organic tomatoes, cucumbers, peppers, and strawberries, including their new premium organic Sauci™ Roma tomatoes. Nature Fresh Farms was the first in North America to commercially grow and market organic greenhouse strawberries, and the momentum keeps building.

Josianne Legare, Senior Vice President, North American Sales and Strategic Growth, Nature Fresh Farms

“Our role is to help customers grow their category, and to be a partner they trust. We bring shopper insights, greenhouse expertise, organic leadership, and fresh, reliable year-round supply. We look forward to connecting at OPS,” said Josianne Légaré, SVP, North American Sales and Strategic Growth, Nature Fresh Farms.

Stop by Booth 400 throughout the Organic Produce Summit.


Companies in this Story


Nature Fresh Farms

Nature Fresh Farms began as a “build & sell” project in 1999. As a greenhouse designer, manufacturer, and builder,…