CASTROVILLE, CA - Ocean Mist Farms’ fall consumer promotion is underway! The campaign actively educates and incentivizes shoppers to incorporate artichokes and Season and Steam® products in their meals. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology, targeted social media advertising, and strategic media placements—all in an effort to ignite sales and drive in-store demand.
“We know that this time of year can be especially busy for our shoppers, and we want to make sure they know that our products are perfect for a quick, delicious, and nutrient-packed meal,” said Diana McClean, Senior Director of Marketing. “We have invested in a marketing strategy that we know increases sales based on coupon redemptions. The Fall Flavor Giveaway is another fun, on-trend, and engaging promotion to elevate this message and inspire shoppers to purchase our products during the months ahead.”
According to a press release, the promotion timeframe aligns with the fall holiday season and all the eating occasions that come with this busy time of year. Ocean Mist Farms wants to elevate its artichoke and Season & Steam vegetable line as a fresh, flavorful, and convenient solution for holiday entertaining as well as every day meals.
For this reason, the promotion utilizes the support of two key food influencers, Chrissa Benson from Physical Kitchness and Kaleigh McMordie from Lively Table, who will be stepping up to educate and empower consumers to incorporate Ocean Mist Farms products into their holiday meal plans.
Additional campaign investments include Carissa Bealert, registered dietitian and nutritionist, who will represent the brand in 6 televised media segments to emphasize the nutrition and simplicity of these items, and iBotta—an easy to use couponing app—to generate trial, which the brand’s influencers are encouraging their readers and viewers to take part in.
To further incentivize, every week between September 27 through November 9, shoppers can enter the Fall Flavor Giveaway for a chance to win an Instant Pot® Duo 6-Quart cooker and receive a free Instant Artichoke e-cookbook full of quick and easy meal inspiration.
To learn more about how Ocean Mist Farms is igniting sales for its retail partners, visit the team at booth #1132 at PMA Fresh Summit!
