Ocean Mist® Farms Invests in 360-Degree Marketing Strategy During Spring Promotion
CASTROVILLE, CA - Inspiration can be gathered with the click of a button. Ocean Mist® Farms is providing resources for recipes with its new 360-degree marketing strategy to drive in-store traffic and encourage consumption of its renowned fresh artichokes.
To do this, the company has teamed up with mobile technology company iBotta to incentivize shoppers through a mobile app and with geo-targeted coupons, as well as influential Registered Dietitian Carissa Bealert for a nationally-syndicated television segment. This has reached over 150 of the U.S.’s largest markets and helps consumers understand the nutritional value found in Ocean Mists’ artichokes and the various meal options they provide. It is also strengthened with the help of food bloggers, who will bring more awareness about the easy-to-include produce item, according to a press release.
“We understand how intimidating cooking with fresh artichokes can be for consumers who have never explored that method before, so we are maximizing our marketing efforts and relationships with influencers to gather educational and inspirational content that helps break down those barriers,” Diana McClean, Senior Director of Marketing said. “As a result of empowering people with the tools they need, we expect significant movement of product at the store level.”
Ocean Mist has seen 20,029 completed brand engagements and activated in-store purchases of its products since the national campaign first launched.
Thanks to the brand’s new marketing strategy, over 97 million households have entered into its Instant Artichoke Giveaway.
How will Ocean Mist’s latest marketing efforts bring about more patrons to the brands offerings? And how will this giveaway bring attention to the produce item? AndNowUKnow will keep you updated!