Ocean Mist® Farms Names Lori Bigras as Communications Manager; Mark Munger Comments
CASTROVILLE, CA - Ocean Mist® Farms is welcoming a distinguished agricultural industry marketer to its team. The producer has welcomed Lori Bigras to its team, tapping her expertise as she steps in to serve as Communications Manager.
“I’m so excited to join the marketing team at this almost 100-year-old legacy company and industry giant,” said Bigras. “This role will allow me to use my experience to help elevate both consumer and trade brand awareness for Ocean Mist Farms.”
Bigras will now be responsible for leading the day-to-day management of Ocean Mist Farms’ social media marketing initiatives, a press release explained. In addition, she will oversee all trade and consumer public relations activities; develop, write, and manage the company’s bi-weekly fresh produce blog; and create comprehensive marketing plans to boost brand image, increase customer engagement, and improve conversions.
Bigras has over 20 years of experience as a professional in the produce industry. Before joining Ocean Mist, she worked for industry-leading agriculture companies in the fresh segment. She studied Business and Marketing at Vermont College and attended the University of California, Santa Cruz, where she studied Design.
“The experience Lori brings to this position is unmatched,” said Mark Munger, Director of Sales and Marketing. “With her proven track record and experience in produce marketing and the agricultural industry at large, Lori will bring immediate value to Ocean Mist Farms and the marketing department.”
Congratulations to Lori Bigras on this integral new role!