CASTROVILLE, CA - As suppliers continue to enact useful strategies to boost brand visibility, Ocean Mist Farms is tapping the might of social media influencers across the nation to bring entertaining content to the homes of shoppers. The supplier recently announced it is teaming up with The Real Food Dietitians, What Great Grandma Ate, and Food With Feeling for the 2021-2022 crop year to generate fun, educational content and expand the brand’s presence.
“We are pleased to announce our influencer partnerships for the next 12 months, which includes previous partners as well as some new faces as we continue to evolve our reach with our influencer program,” said Diana McClean, Senior Director of Marketing. “This year, we will be expanding the program further with the addition of more TikTok influencers over the next few months. We’re excited to have this additional engaging platform to share our brand story with shoppers.”
Each of the influencer partners chosen covers a wide range of audiences to help reach tons of consumers. As noted in a press release, The Real Food Dietitians are registered nutritionists and dietitians who create credible and nutritious dishes, while What Great Grandma Ate and Food With Feeling will create TikTok and Instagram Reel content to drive brand and product awareness across both platforms.
Keep reading ANUK as we bring you updates on the latest supply-side strategies in fresh produce.