CASTROVILLE, CA - Last year at Southeast Produce Council’s Southern Exposure, Ocean Mist® Farms unveiled the second phase of its award-winning Roastables Ready-to-Roast kits, expanding the original line of washed and trimmed halved Brussels sprouts to include broccoli and cauliflower florets. Now seven items strong—each paired with its own chef-crafted seasoning packet—the Roastables line has been refreshed with bold new branding and packaging.
“We’re eager to continue showcasing the exciting new look of this versatile, convenient, and flavor-packed line of fresh vegetable cooking kits,” said Jeff Hutterer, Director of Value-Added Sales. “A key goal of the refreshed branding and packaging was to help the products stand out at retail and capture shoppers’ attention.”
At Southern Exposure 2026, Ocean Mist Farms will be showcasing and sampling Roastables, along with its latest innovation, Heartichokes.
“These trimmed and quartered artichokes promise less prep and more possibilities,” Hutterer noted. “A true first-of-its-kind item in the marketplace, Heartichokes were recently launched to strong anticipation and excitement.”
Like their Roastables cousins, Heartichokes include a chef-crafted seasoning packet designed to complement the vegetable. The line features two flavor options—Lemon Butter and Savory Parm—along with an unseasoned option for artichoke lovers who prefer to use their own signature spices.
Vice President of Sales and Product Management Jeff Fulton emphasized the value of in-person connection at shows like SEPC.
“Shows like these give us a valuable opportunity to serve our existing customers and foster those relationships, while also connecting with new partners and acquiring fresh leads,” he noted. “We genuinely enjoy the hands-on experience, from setting up our booth and showcasing our products to roasting them right on the show floor and welcoming attendees to stop by, ask questions, and sample what we’re cooking up.”
Fulton continued, “We’re always proud to represent everything we offer—from our flagship artichokes and full line of premium fresh vegetable commodities to our newest innovations. Doing so surrounded by industry peers who share the same passion for fresh produce makes the experience especially rewarding.”
Ocean Mist Farms wants visitors to walk away from its Southern Exposure booth with a clear appreciation for the breadth and diversity of its product portfolio.
“As the largest grower-shipper of artichokes in North America, we are rightfully best known for this distinctive finicky thistle,” Fulton stated.
In addition to its line of green and purple artichokes, available in a range of sizes throughout the year, Ocean Mist also offers more than 30 fresh vegetable commodities, including a full line of leafy greens, a variety of crunchy cruciferous items, and several other premium vegetable and fresh herb offerings.
“Beyond our commodity vegetables, Ocean Mist Farms has expanded its value-added portfolio and introduced several exciting innovations in recent years,” explained Hutterer. “We understand today’s consumers are looking for healthy food options that deliver great flavor, versatility, and convenience, all without compromising on quality or taste. Those consumer needs are factored into every new value-added item we develop.”
Attendees can find Ocean Mist Farms at booth #223 during Southern Exposure to sample its Roastables and Heartichokes and discover how simple they are to prepare, how quickly they cook, and how much consumers will enjoy them. The show floor awaits!
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Ocean Mist® Farms
Ocean Mist Farms, a fourth-generation family-owned business in Castroville, CA. and the largest grower of fresh…
