Oppy Expands Leadership Team With Appointment of Sergio Ruiz

Tue. April 20th, 2021 - by Chandler James

BRITISH COLUMBIA, CANADA - Making moves to expand its North American team, Oppy has named a new hire to its ranks, as Sergio Ruiz has been brought on to focus on building the supply of key products for the company.

Sergio Ruiz, North American Team Member, OppyBased out of Guadalajara, Mexico, Ruiz brings with him over a decade of experience working in the produce industry from retail and imports to a plethora of other roles. According to a press release, Ruiz also holds a wealth of knowledge of the greenhouse industry in Mexico.

In his new position, Ruiz will help to further grow Oppy’s extensive offerings across the berry, citrus, avocado, and grape categories, in addition to the company’s other available fresh produce items.

James Milne, Senior Vice President of Categories and Marketing, Oppy“As we are growing in Mexico, Sergio will provide a focal point that enables us to expand our international network of partners,” Senior Vice President of Categories and Marketing James Milne said. “His expertise and enthusiasm will equip us to meet increasing market demand within our flourishing product categories for items from this increasingly important country of origin.”

Oppy currently markets greenhouse vegetables, avocados, berries, and grapes from Mexico, and Ruiz’s knowledge of the industry will help to develop the sector.

Oppy is expanding its North American team as it adds Sergio Ruiz to focus on building the supply of key products

Jason Fung, Vice President of Categories, Berries, and Greenhouse also commented on Ruiz’s recent appointment.

Jason Fung, Vice President of Categories, Berries, and Greenhouse, Oppy“Sergio has worked tirelessly to expand Oppy’s network in Mexico, building strong relationships in the process,” said Fung. “Our berry and greenhouse categories continue to grow every year, and the addition of Sergio to the team will catalyze this growth even further.”

As Ruiz steps into this new role, Oppy has made several other strategic personnel changes that include the promotion of Ray Reed to Director of Global Procurement and Andres Ribalta to General Manager of its Chilean operations. Another key addition to its international team is Sila Louw, based in Cape Town, South Africa, strengthening Oppy’s footprint on the continent.

Congratulations to Sergio Ruiz as he takes over his new position!