Oppy Looks Toward New Crop of Envy™ Apples and Year-Round Varieties; Piers Hanbury Details


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Thu. May 9th, 2024 - by Peggy Packer

VANCOUVER, BRITISH COLUMBIA - Backed by a seamless supply chain and a new crop of Envy™ apples, alongside a wide range of other year-round varieties, Oppy is helping retailers boost their standing in the apple sector. The grower, marketer, and distributor’s imported apple set gives grocers a competitive edge as the season transitions and consumers continue their search for high-quality fresh produce.

Piers Hanbury, Executive Director of Apples, Pears, and Category Development, Oppy

"Our commitment to quality, innovation, and adaptability drives our success," said Executive Director of Apples, Pears, and Category Development Piers Hanbury. "We're proud to offer a diverse selection of premium and everyday apples, including Ambrosia, Braeburn, Smitten, Royal Gala, Fuji, Granny Smith, Pink Lady, and our signature Envy and JAZZ apples."

With a seamless supply chain spanning Washington, New Zealand, South Africa, and Chile, Oppy is anticipating a successful campaign ahead. The provider’s strong supply chain prowess allows it to ensure a consistent and reliable source of apples in the spring and summer months. Oppy’s partners can rely on a steady supply of fresh and flavorful apples as the company anticipates a smooth transition between domestic and import growing seasons.

Oppy is arming its retail partners with a new crop of Envy™ apples alongside a wide range of other year-round varieties

As a press release noted, Envy apples continue to demonstrate remarkable growth, outpacing the industry with a 19 percent increase in conventional supply and an impressive 77 percent surge in organic offerings.

“Our retailers can depend on Oppy to be a partner in their success. With our extensive marketing support and commitment to our expect the world from us promise, they can lean on us to deliver the best in flavor, crunch, and eating experience,” said Hanbury. “And at a time when every dollar holds significance for consumers, we believe they deserve nothing less than the crisp satisfaction and superior taste of a freshly harvested apple.”

In addition to this advantageous variety assortment, Oppy offers a range of marketing materials, including shipper units, posters, recipe cards, tote bags, and digital and social content to help drive sales.

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