Paramount Citrus Kicks Off Wonderful Halos Season

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Mon. November 10th, 2014 - by Andrew McDaniel

DELANO, CA - With the start of November, Paramount Citrus' Wonderful Halos are back in season and available for sale in retail establishments nationwide. Paramount is promoting this sweet, seedless and easy-to-peel family snack with a $100 million marketing campaign, the largest such campaign in the citrus industry's history.

The latest aspect of this campaign is a series of new commercials, which you can check out for yourself below:

Little Pony:

Duct Tape:



These commercials highlight Wonderful Halos as a perfect snack food for the whole family, capitalizing on the growing importance of the snacking category in the fresh produce industry.

In addition to these commercials, Paramount Citrus is providing a series of integrated activities for retailers to take advantage of, including digital buy, PR, out-of-home, trade and POS and promoting its interactive mobile app, “Halos Fun,” in the App and Google Play stores. Together with its new partnership with Mulholland Citrus, these initiatives are designed to grow and strengthen the Wonderful Halos brand.

According to a press release, Wonderful Halos will be available from November through April.

Congratulations to an excellent start to the season, Paramount Citrus!

Paramount Citrus