ELGIN, MN - Consumers have spoken when it comes to which apple variety they enjoy. Pazazz™ apples, the proprietary variety from Honeybear® Brands, was recently selected as a favorite in a blind consumer taste test.
“With Honeycrisp being ranked the number one apple in the country, there was no surprise that participants were almost all Honeycrisp fans, but it was interesting that 91 percent of those selected Pazazz as their favorite over their beloved Honeycrisp,” stated Don Roper, Vice President of Sales and Marketing. “Over and over we heard respondents gush over the robust flavor of Pazazz and their desire for a tangy apple. Pazazz delivers that. Its profile is perfectly balanced with both sweet and tart. When the majority of self-described Honeycrisp lovers choose Pazazz as their favorite tasting apple, it certainly reiterates the fact that this is a special apple.”
A press release noted that the recent test and subsequent interviews, which was conducted by Churchill Group at Leede Research in Minneapolis, found that 57 percent of participants preferred the taste of Pazazz apples over the eight other varieties sampled. The next most popular variety was Cosmic Crisp, with 26 percent preference.
“We couldn’t be happier with the results and feedback from this taste test,” said Kristi Harris, Brand Manager. “The apple industry has developed some fantastic new varieties and consumers are demanding better flavor than some of the tired varieties found on the deck. 'Complex, vibrant flavor' was used by panelists to describe their appreciation for Pazazz.”
A descendant of the Honeycrisp variety, Pazazz has a flavor all its own with a perfectly balanced sweet and tart flavor profile. Often described as the Jolly Rancher of apples, the company explained that this clean and refreshing variety packs a strong crunch with flavor that does not fade as the season progresses, making it a perfect year-round option.
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