Peapod Names Selma Postma as New President

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Thu. November 8th, 2018 - by Anne Allen

CHICAGO, IL - Ahold Delhaize is making moves in the e-commerce sector, and it is continuing that growth with the latest addition to its team. Selma Postma has been named to lead Ahold Delhaize's brand, Peapod. Appointed to the role of President, her start date is effective January 1, 2019.

Selma Postma, Incoming President, Peapod"I'm very excited to join Peapod, which has a great 30-year heritage in e-commerce to build upon as we look to future growth," said Postma. "I look forward to working with the team that has built this strong brand, along with Peapod Digital Labs and the great local U.S. brands of Ahold Delhaize, to continue to accelerate sales and deliver a world-class consumer experience."

Selma Postma has been appointed President of Peapod by Ahold Delhaize

Postma joins Peapod after a career of nearly 20 years at Albert Heijn; she most recently served as General Manager of Albert Heijn Online. According to a press release, in this position she led the transformation of Albert Heijn into an omnichannel retailer.

JJ Fleeman, President and Chief E-Commerce Officer, Peapod Digital Labs"We're extremely pleased to have Selma to serve at the helm of Peapod," said JJ Fleeman, Chief E-Commerce Officer and President, Peapod Digital Labs. "Selma has a proven track record of building an omnichannel experience at Albert Heijn, where she accelerated online growth to more than 20 percent annually and launched several customer-facing solutions, such as the popular mobile app, Appie, single sign-on with, the largest online, non-food retailer in the Netherlands, and much more. We are confident her expertise will accelerate the e-commerce experience for Peapod customers and continue to grow sales."

Postma holds a business administration degree in Strategic Management from Erasmus University, Rotterdam. She will relocate to Chicago with her husband and three children in the new year.

Congratulations to Selma on this new position!

Ahold Delhaize Peapod