YERINGTON, NV - At this year’s Southern Exposure, hosted by Southeast Produce Council, Peri & Sons Farms® is refocusing the produce conversation on what matters most to today’s shoppers: flavor.
“While onions are often treated as a commodity, consumers see them differently,” Kelsey Weingart, Brand Manager, Marketing, began telling me. “They notice quality, evaluate taste, and are quick to express disappointment when produce looks appealing but lacks flavor. As food costs rise, expectations rise with them, increasing pressure on retailers to deliver produce that satisfies both visually and on the plate.”
Peri & Sons Farms’ mission is to help retailers meet these expectations by delivering onions with genuine flavor, freshness, and consistency. Kelsey pointed out that flavor is not accidental; it is the result of thoughtful decisions made at every stage of farming.
“On the Peri family farms, flavor begins with top-quality seed varieties planted in carefully prepared, nutrient-rich soil. Crops receive clean water applied precisely, balanced fertilizer programs, and the time needed to fully mature,” Kelsey explained. “Because Peri & Sons Farms grows, packs, and ships entirely within the United States, crops are never rushed to meet importing timelines, allowing each onion to fully develop its natural flavor profile.”
Kelsey noted that post-harvest handling is equally important.
“Storage onions are more sensitive than many realize, and with 46 years of experience, Peri & Sons Farms understands that curing, storing, and climatizing onions is a science,” she said. “Onions are hand-harvested into ventilated bins to reduce stress, then cured in food-safe, climate-controlled environments to protect quality, flavor, and appearance.”
True flavor development includes aroma, texture, and visual appeal, all working together to create a complete eating experience.
“When practices prioritize appearance or transportability over maturity or flavor, consumer trust is compromised. This is why Peri & Sons Farms is known for consistently flavorful, premium, and organic onions. It is not a boast. It is a strategy,” Kelsey stated. “Alongside its flavor-first approach, Peri & Sons Farms continues to invest in sustainability, including Earthbags® packaging designed to reduce environmental impact while maintaining product integrity and shelf presence.”
As the company looks ahead to 2026 and beyond, the focus remains clear: Peri & Sons Farms is not just growing more, it’s growing better. Flavor drives satisfaction, and satisfaction drives repeat sales.
Peri & Sons can be found at booth #413 during the show. There, attendees can explore the newly updated website for sustainability initiatives, recipes, and product offerings. Those interested can also follow Peri & Sons Farms on social media to see what the team is growing and sharing next.
AndNowUKnow has plenty more to report before the show, so stick with us.
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Peri & Sons Farms®
With deep farming roots that took hold over 100 years ago, four generations later, our family is still doing what we love…
