Peri & Sons' Mindy VanVleck Talks Latest Launch

Tue. June 25th, 2019 - by Kayla Webb

YERINGTON, NV - Like any trade show, the Organic Produce Summit (OPS) is the perfect time for produce companies to strut their stuff, whether it be crowd favorites or fresh-to-the-scene items. This year, Peri & Sons Farms is joining the catwalk—or producewalk as I like to call it—to showcase a new innovation. I chatted with Mindy VanVleck, Sales, to learn all that I could about the company’s latest launch ahead of its debut.

Mindy VanVleck, Sales, Peri & Sons“Innovation doesn’t come along to the onion category all that often, and Peri & Sons Farms is thrilled to be one of only three growers in the U.S. to grow them. This year, for the first time, we will also offer Organic Sunions®,” Mindy revealed. “Sunions are not only the first variety of onion that doesn’t cause tears, but it is the only one that improves in storage. After being harvested in late August, the crop is kept in storage until the end of November, or early December, to allow them to become tearless and sweeter, while retaining its crispness.”

In addition to adding Sunions to the organic category, Peri & Sons is making it easier for its customers to provide organic onions to their consumers by offering the convenience and efficiency of being a one-stop onion grower, shipper, and packer. This includes the flexibility of adding any conventional or organic onion to trucks on their way to the buy-side and touting a variety of organic onions in packs, styles, and volumes—including various-sized consumer packs and bulk options—that work best for any and all retailers—two facts that Peri & Sons is especially excited to share with buyers on the OPS show floor.

Peri & Sons Farms has introduced Organic Sunions®, a tearless onion variety that improves in storage

“OPS gives us the opportunity to connect with buyers who are focused on organics and are excited about growing their organic onion offerings. This summit is also perfect for learning more about the trends, challenges, and opportunities for organic produce in general—much of which can be applied directly to our onion business,” Mindy continued. “OPS is a great show because it’s targeted; it’s all about organic and only organic. Also, we’ve found the morning education sessions to be meaningful and a good use of our time. They’re formatted in a way that promotes open and collaborative conversations about the state of the organic industry between buyers and suppliers.”

Mindy also noted the small format of the show floor, which she explained is the very best size to engage with buyers in an intimate setting.

Stop by booth #519 to engage with Peri & Sons this OPS!

And for more fruit and veg coverage like this, stay tuned to AndNowUKnow.

Peri & Sons