SPRINGFIELD, MO – Produce for Kids® is taking things up a notch with a new and improved 2018 year-long campaign with Associated Wholesale Grocers (AWG) Springfield Division. With lots in the works, like in-store festivities and a full-fledged digital takeover, Produce for Kids hopes to boost healthy eating with nutritious fruits and vegetables while also raising funds for Feeding America® programs.
In addition to a dedicated microsite, social media outreach, e-newsletters, and recipes featuring partner products, the campaign will also featuring in-store veggie-themed photo opportunities for families, registered dietitian tips for shoppers, and signage call-outs near all 17 produce supplier partners’ products.
“We are excited to enter into our second year partnering with AWG Springfield to educate families about the benefits of eating nutritious produce,” said John Shuman, President of Produce for Kids, in a press release. “We nearly doubled our produce partners participating in the program year over year and look forward to continuing to make an impact in the communities within the AWG Springfield footprint.”
The AWG Springfield Produce for Kids campaign, which will run through the end of 2018, is supported by 17 participating fresh fruit and vegetable suppliers including: AMC North America, Eat Smart®, Chelan Fresh, Cool Creations, DOLE®, Dandy®, Green Giant™ Fresh, Melissa’s®, Naturipe®, organicgirl, RPE Inc., Sage Fruit®, Schmiedling Produce, Shuman Produce, Sunkist Growers Inc., the Little Potato Company, POM® Wonderful, Wonderful Halos® and Wonderful® Pistachios and Almonds.
In-store displays and signage featuring the Produce for Kids and Feeding America logos will be displayed in all 272 AWG Springfield retail member produce departments through the end of 2018. The signage will direct shoppers to the website, which features more than 400 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details, and healthy tips from real parents. Additionally, shoppers will be encouraged to share their in-store photos taken at the “Turnip the Beet” character photo opp using the hashtag #produceforkids for a chance to win a grocery gift card.
“After the success of our 2017 Produce for Kids campaign, we decided to make 2018 bigger and better with additional in-store signage and support of our produce supplier partners. This effort allows our retail members to encourage their shoppers to purchase more fruits and vegetables while giving back to their local community,” said Gary Townsley, Produce Operations and Sales Manager at AWG Springfield. “It is our mission to provide our retail members with the tools needed to offer a fresh and healthy experience to shoppers when visiting their produce departments. This campaign, along with several other in-store programs offering free fruit for kids, will help us build on that mission.”
In addition, Associated Wholesale Grocers Gulf Coast and Oklahoma Division will launch month-long Produce for Kids campaigns later this spring.
For more information about the AWG Springfield Produce for Kids campaign, click here. For more on ways those in the industry are boosting produce promotions, keep checking back with AndNowUKnow.
