Produce for Kids Partners with Eric Carle, Macaroni Kid, and Produce Companies
- by Robert Schaulis
ORLANDO, FL – In efforts to encourage families and classrooms to eat more nutritious lunches and make healthier choices, Produce for Kids® is kicking off its fourth bi-annual Power Your Lunchbox Pledge™. The pledge will run from August 7th through September 22nd, with Power Your Lunchbox Pledge partner brands collectively donating one dollar of every pledge taken to Feeding America® programs that impact children and families.
The pledge drive is expected to add to the near 660,000 meals provided to Feeding America in previous years, to encourage healthy eating and produce consumption, and benefit children and families struggling with hunger.
“Families are looking for ways to start the year off on the right foot and the Power Your Lunchbox Pledge offers everything they need in one spot,” said Trish James, Vice President, in a company press release. “Families want to know their kids are receiving the right brain food to get them through the day. Our registered dietitian-approved meal inspiration, tips, and ideas provide the foundation families need for success.”
Again this year, retail dietitians will join pledge efforts by sharing Power Your Lunchbox Pledge news with shoppers and gathering pledges at in-store and school events and hosting in-store events. Power Your Lunchbox sponsor NatureFresh™ Farms will be offering shoppers the chance to take the pledge as part of its Mobile Greenhouse tour during the campaign timeframe.
Other likeminded brands supporting the Power Your Lunchbox Pledge 2017 include:
- Zespri® Kiwifruit
- Bee Sweet Citrus
- Sun World®
- Earthbound Farm®
- GROW Bananas by Organics Unlimited
- Pero Family Farms®
- Crispy Green®
- Vegy Vida® Dips ‘n More
- Avocados from Mexico
“To date, Power Your Lunchbox Pledge has raised nearly 660,000 meals for Feeding America,” continued James. “It’s important that during the hustle and bustle of back to school, we don’t forget that there are many families who are dealing with hunger and need extra support.”
And this year, Produce for Kids has partnered with The World of Eric Carle as an added element to encourage classroom pledges. Elementary and preschool classrooms that take the pledge will be entered to win an Eric Carle reading nook for their classroom, and teachers can access Eric Carle and Produce for Kids-themed activities and lesson plans through the Power Your Lunchbox website. Additionally, Produce for Kids will be giving away a popular Eric Carle book, like Brown Bear, Brown Bear or The Very Hungry Caterpillar, to an individual who has taken the pledge.
Produce for Kids is also Partnering with its first official media partner—Macaroni Kid—a hyper-local digital publishing company, engaging with more than 2 million families across 5,000 communities in 47 states. The pledge will be featured in the National edition of Macaroni Kid Eats along with digital display ads on the homepage, which will run in August and September and connect Macaroni Kid website visitors with poweryourlunchbox.com.
Partners are showcased in kid-friendly and registered dietitian-approved lunchbox, snack, and dinner recipes on the Power Your Lunchbox website; featured in e-newsletters; and included in food blogger outreach during the campaign timeframe.
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