LAKELAND, FL - One good deed can influence many more, which is exactly what Publix’s new initiative is inspiring. Publix is implementing a new initiative to support Florida produce farmers. The grocery retailer will now purchase fresh produce to assist farmers impacted by the coronavirus pandemic and then donate this produce to Feeding America member food banks to help support the families most affected by the pandemic.
“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic,” said Publix CEO Todd Jones. “In this time of uncertainty, we are grateful to be able to help Florida’s produce farmers, southeastern dairies, and families in our communities.”
According to a press release, some farmers are having to discard unsold produce, which, on top of an estimated 17.1 million people experiencing food insecurity, according to Feeding America, are but two challenges Publix is hoping to address with its latest initiative.
“In addition to providing much-needed produce and milk to food banks, this initiative provides financial support to farmers during this challenging time,” Jones continued. “We’re honored to be able to work with these groups and do good together for our communities.”
Pero Family Farms Food Co. CEO Peter F. Pero IV added, “Like so many others right now, Florida farmers are in a time of need. We are humbled Publix is purchasing additional fresh vegetables from us and other local farms to donate to food banks throughout the Southeast. Thank you to Publix, the participating food banks, and their volunteers for making this initiative possible for those less fortunate while supporting local farms.”
In addition, Publix Super Markets Charities recently made donations totaling $2 million to support Feeding America member food banks during the COVID-19 outbreak.
“As we respond to the coronavirus pandemic, Publix understands that more families are turning to us to help put food, especially fresh produce and milk, on their tables,” said Paco Velez, Feeding South Florida President and CEO. “We’re grateful to Publix for not only supporting growers, but also for their years of support of Feeding South Florida.”
For more ways our industry is working to help each other during this time of great need, keep checking back with AndNowUKnow as we will continue to report.
