Pure Flavor to Build New Georgia Greenhouse

Fri. August 18th, 2017 - by Melissa De Leon Chavez

LEAMINGTON, ON - Pure Flavor® is growing its offering space to meet rising demand for premium greenhouse vegetables, announcing a brand new greenhouse facility to be built in Peach County, GA.

Jamie Moracci, President, Pure Flavor

“The strategic investment in Peach County, GA, is one that will not only expand our acreage, but also creates opportunities to strengthen and grow our retail and foodservice partnerships across the southeast with Georgia-grown vegetables,” said company President Jamie Moracci.

Pure Flavor to Build New Georgia Greenhouse

Moracci and his partners spent nearly two years researching locations across the USA for this expansion, according to a press release. Now, the company will invest more than $105 million USD to build the 75 acre, state-of-the-art, high-tech greenhouse facility and distribution center.

The distribution reach of this latest installation will span 13 states, including Georgia; Florida; the Carolinas; Alabama; Louisiana; Arkansas; Mississippi; Tennessee; Virginia; Kentucky; Missouri; and Texas.

Pure Flavor Tomatoes on the Vine

The project is set to take place in three phases, with the first phase providing tomatoes and cucumbers year-round. Each phase will consist of 25 acres to be completed in total over the next five years.

Additional key details include:

  • Three miles off of I-75
  • New 75,000-square-foot distribution center on site to service the southeast
  • Installation of High Pressure Sodium (HPS) lighting to assist with year-round ngrowing
  • Creating 200+ new year-round job opportunities over 5 years
  • Largest facility of its kind in the southeastern U.S.

Coupled with Pure Flavor’s existing farms throughout Canada, the U.S., and Mexico, the company said that growing in Georgia will further expand the its reach along the eastern seaboard as far north as Virginia, as well as westward to Texas, and down to south Florida with premium greenhouse grown vegetables.

Gary W. Black, Agriculture Commissioner, Georgia

"We at the Georgia Department of Agriculture and Georgia Grown are proud to welcome Pure Flavor® to our great state,” stated Gary W. Black, Georgia Agriculture Commissioner. “I am confident this innovative venture will prove to be a real asset to Peach County and to Georgia's entire agricultural sector. Pure Flavor® has indeed found the ideal location for this type of operation and I look forward to working with them as they continue to grow and expand.”

Pure Flavor English Cucumbers

With an eye on developing in Georgia with one of the first significant high-tech builds of its kind in the state, Pure Flavor expressed that this move would be a game changer.

Stay tuned for all the latest key strategies in the produce industry.

Pure Flavor®