Chelan Fresh's Rockit™ Apple Debuts at 2020 South By Southwest Festival
- by Anne Allen
CHELAN, WA - With a name like Rockit™, there’s no telling how far Chelan Fresh’s miniature-sized apple will go. Produce aisles across the country? Obviously. On field trips, as school lunches, and inside office snacks around the world? I’d bet yes. Austin, Texas, for the celebrated South by Southwest (SXSW) Wellness Expo? Well, hey howdy ho, I told you there’s no telling how far this lil’ apple will go!
On March 14-15, the Rockit apple will make its debut on the SXSW stage, appearing at the revered and trendy event—which will be taking place at the Palmer Events Center in Austin, Texas—for the very first time.
“We are thrilled to be a part of such an impactful event that is home to the discovery of the latest and greatest products within the wellness industry,” said Julie DeJarnatt, Director of Retail Strategy for Chelan Fresh.
According to a press release, thousands of apples will be on display at the Rockit Apple booth (#337) for attendees to sample. Dawn Jackson Blatner, a registered dietitian and award-winning author of The Flexitarian Diet, will also be conducting a book signing at SXSW, during which she’ll engage with SXSW attendees on the benefits of consuming Rockit apples.
“We can’t wait for showgoers to have the opportunity to see and taste the difference when it comes to our apples and chat with Dawn about the nutrition benefits that our mini product offers,” DeJarnatt continued.
A healthy and naturally sweet miniature-sized apple, the Rockit is perfect for youngins, oldins, and everyone in between looking for an on-the-go treat. The Rockit is also taking shape as a key variety in the burgeoning wellness industry, as its health benefits are great for fueling the mind, body, and soul.
As more fresh produce varieties travel to new markets, top-notch shows and events, and into the hearts of more consumers, AndNowUKnow will continue to report.