WENATCHEE, WA - It’s the perfect time to get a jump on pink apple sales with Stemilt’s premium Pink Lady apple program.
Roger Pepperl, Stemilt’s Marketing Director, joined us for a quick interview on how retailers can get the most value out of this year’s Pink Lady crop. Listen to our interview above, or keep reading for a few short snippets of our interview below.
As one of the largest domestic Pink Lady apple shippers and one of the first to plant this unique apple, Roger tells me that Stemilt has an fantastic looking crop for retailers to take advantage of this year.
“We’re running a lot of really, really nice fruit. It’s very large fruit, so we have a lot of 72s, which is a really large size for Pink Lady,” Roger says. “The flavor profile on that apple is going to be at its peak.”
To help draw consumers’ attention to the apple category, Roger recommends that retailers utilize the Pink Lady because of its high pressures and crispness, as well as its vibrant pink color. Stemilt offers retailers pop-up display bins, as well as various POS materials to garner interest and excitement for the item.
According to Stemilt, Pink Lady apples offer a tart flavor and effervescent finish. Their bright white flesh also resists browning when cut.
For more on Stemilt’s Pink Lady, check out our interview with Roger and stay tuned to AndNowUKnow.
