RPE Launches Midnight Moon, Radiant Ruby, and Four Other New Potato Varieties

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Thu. October 15th, 2015 - by Christofer Oberst

BANCROFT, WI - With four additions to its core commodity brand, Old Oak Farms®, and two to its Tasteful Selections® line, RPE Inc. has several new potato varieties hitting the market this fall.

Russell Wysocki, President and CEO of RPE, Co-Owner of Tasteful Selections“RPE’s constant drive to innovate the potato category has led to these colorful potatoes with extraordinary flavors,” Russell Wysocki, President and CEO of RPE and Co-Owner of Tasteful Selections, said, according to a press release. “Our Old Oak Farms’ Honeysuckle Gold potatoes Vales Sovereign was voted “Variety of the Year” in Britain and we are confident it will be a winner with our consumers too.”

Tasteful Selections' Blushing Violet Potatoes

Blushing Violet and Radiant Ruby, the newest additions to RPE’s Tasteful Selections, are thin-skinned, bite-sized potatoes. These two additions are offered in 24-ounce, 28-ounce, 40-ounce, and 2-pound mesh bags.

Old Oaks Farms, on the other hand, will see four debuts this season, including:

  • Honeysuckle Gold Vales Sovereign
  • Masquerade
  • Autumn Trail Gold
  • Midnight Moon

According to the company, these varieties are limited edition, specialty potatoes that are capable of being anything from a simple side to a culinary center-stage. All these new offerings from Old Oaks Farms are offered in 3-pound poly bags, mesh bags, and 50-pound cartons.

Old Oaks Farms' Midnight Moon Potatoes

For more information on how these newest additions to RPE’s potato offerings will add unique appearances and robust flavors to any consumer plate, stop by booth #239 when you’re at the PMA Fresh Summit Convention and Expo on  Saturday, Oct. 24 and Sunday, Oct. 25.

RPE, Inc. Old Oak Farms Tasteful Selections