Sakata’s Beet Program Underscores Specialty Golden Beet “Touchstone Gold”
- by Jordan Okumura
MORGAN HILL, CA - Sakata Seed America is excited to introduce its top-quality beet line, specifically the golden variety Touchstone Gold. Sakata’s 2014 merger with Chriseed helped grow its line to include 16 unique beet varieties, boasting qualities such as wide adaptability, high yields, and fresh markets, according to a press release.
“Touchstone Gold is a very exciting variety for our beet program. It’s incredibly unique and offers a better flavor profile and brighter, more ‘eye-catching’ flesh color than competitive varieties,” said Delita Pardue, Sakata’s Product Manager for Beets. “This is the beet for people who don’t like beets – we want everyone to try it for themselves!”
Sakata is also upping marketing support for the beet program. Sakata has released a video featuring some of their most celebrated beet varieties, the ‘Build a Better Beet Program’ video. Follow Delita Pardue as she showcases Sakata’s top beet varieties in the video below.
Additionally, the Sakata Beet Advantage Sheet and Sakata Beet Advantage Brochure condense pertinent information about the beet program. The Sakata vegetables site features a new article that takes a deep dive into the ‘Beet Movement,’ focusing on the surge of beet popularity and includes information about the history of the beet, current trends, and exciting ways to incorporate beets into your diet.