VERO BEACH, FL - With plans in the works to build upon its growth strategies in the North American market, Seald Sweet International has announced that its deciduous commodity division will be a focus for expansion.
Through considerable financial investments and long-term commitments, the company plans to boost its Mexican grape program’s production, particularly in the Hermosillo and Caborca regions.
“We are thrilled about this additional product supply for a number of reasons,” Mayda Sotomayor-Kirk, CEO of Seald Sweet, said in a press release. “Continued development and growth of this category has been an important part of our strategic plan. This enables our company to better serve our customers by meeting their needs in the grape category.”
According to the company, Seald Sweet’s producers in these particular southern regions commit to the company’s stance on social responsibility, and as a result are dedicated to maintaining respectable and fair labor standards with their labor workers. This concept is in line with the company’s overall vision, as is the expansion of its current supply of fresh table grapes, which Seald Sweet feels will further strengthen its position in the industry and deciduous categories.
“We are making long-term commitments to growing these programs with our customers, by delivering fresh, quality grapes, in promotional volumes, from the very beginning of the Mexican harvest, all the way to the end,” Mark Lewis, Executive Vice President of Seald Sweet, said in the release. “It’s a great program and we are excited for this growth!”
The goal of Seald Sweet and parent company UNIVEG, according to Sotomayor-Kirk, is to continue to develop product access and ties in North America, while also complementing its built-in global network with the UNIVEG Group. Seald Sweet is the gateway to the North American markets for the UNIVEG Group, and as a result feels very privileged to have these opportunities.
