LOS ALAMITOS, CA – Frieda’s Specialty Produce has debuted its new season of “Specialty Produce 101” videos on its YouTube channel. The videos highlight specialty produce and are uploaded monthly.
Check out the latest installment below:
For more, check out Frieda's Youtube channel by clicking here.
“With marketing trends leaning more toward mobile, it is important to us that we have easy to access, short videos for shoppers to watch on the fly,” said Karen Caplan, President and CEO of Frieda’s.
Each new video is about a minute and a half and keeps the quirky charm of the previous seasons while clocking in at about half the length, according to a press release.
According to Caplan, shoppers are not the only group that benefits from these new, shorter videos. “Many of our retail clients use our videos to train their produce managers,” she said. “The shorter form of the videos is much more time efficient.”
Alex Jackson, Account Manager and Caplan’s daughter, is featured in the videos and showcases usage tips, interesting facts and recipe ideas. The videos are all produced in-house in Frieda’s test kitchen.
