Semillas Fitó, S.A. and Mastronardi Produce Ltd Partner to Bring Monterosa Tomato to North America
- by Jessica Donnel
BARCELONA, SPAIN & KINGSVILLE, ON - Mastronardi Produce has announced a new partnership that will allow it to exclusively distribute Monterosa tomatoes in North America. This strategic partnership between Semillas Fitó, S.A. and Mastronardi Produce Ltd will be long-term, and will be key in Fito’s international brand sales strategy by bringing its proprietary Monterosa tomatoes to North American consumers.
“We’re thrilled to bring such a unique and flavorful tomato to North American consumers,” shared President Paul Mastronardi. “Our company is built on flavor and innovation, and I’m certain that Monterosa will be an incredible new addition to our offering.”
Monterosa is a cross between a pear tomato from Spain and a Costoluto Genovese from Italy, according to a press release, and has been obtaining excellent results in the national market (distributed through Gavà Group company) and in Europe (distributed through BelOrta in Belgium, Savéol in France and Cedior in Italy) since its commercial release two years ago.
The Monterosa tomato is characterized by its intense pink color, sweet taste, soft meat, and fine skin, making it a tomato with worldwide consumer appeal. Mastronardi, a fourth-generation family business, will now be the key driving force behind Fito’s new North American footprint, the company says.
Attendees of next week’s PMA Fresh Summit will be able to try the Monterosa for themselves for the first time, so check out SUNSET® booth #533 to sample and learn even more about what could be North America’s next big tomato craze.