SAN ANTONIO, TX – After more than one million YouTube views and over 14 million page views on a blogger outreach, it is safe to say that SenaReider’s six-video animated web series is an internet success.
“SenaReider’s goal in this marketing campaign was to develop a digital campaign that educates the public about how Florida tomatoes are grown and what makes them so nutritious, delicious, and different from the rest,” Heather Ruiz, SenaReider’s CEO and Creative Director, said, according to a press release. “We are committed to serving clients in the promotion of healthy nutrition and lifestyles while leveraging top notch digital media expertise, which is exactly what we’re doing to get Florida Tomato Committee’s story out to the public.”
According to the release, the video series tells the story of Florida tomato growers and their commitment to growing the quality tomatoes. Comprised of six consumer-focused videos on behalf of its client, the experience uses fun animated characters to showcase the Florida Tomato Committee’s commitment to sustainable farming practices such as drip irrigation and hand picking under the Florida sun.
Check out one of the videos below:
The campaign has been headed up by Samantha Daves, Director of Education for the Florida Tomato Committee, with an agency team that included Lou Sena, Founder of SenaReider, and Christian Lepley, Creative Strategist for SenaReider being headed up by Heather Ruiz, CEO and Creative Director for SenaReider. Liz Gonzales, Media Director for SenaReider’s parent agency, Interlex Communications, was also greatly involved, according to the company.
The series is supported by:
- The Florida Tomato Committee website
- Paid digital media
- Social media engagements
- Blogger outreach
The rest of the videos can still be viewed through the Florida Tomato Committee social media channels, the YouTube channel, or on the specialty blog site.
