Shuman Farms® Showcasing Marketing Strategy at This Year's Virtual Fresh Summit
- by Lilian Diep
REIDSVILLE, GA - PMA Fresh Summit is quickly approaching, and many in the industry will gather on the virtual platform to further the growth of fresh produce. Shuman Farms® will be in attendance this year, and the onion grower will be showcasing its marketing initiatives and merchandising solutions to buyers.
“This year has provided us a unique opportunity to expand our digital content, online resources, and social media presence,” said John Shuman, President and CEO. “We have been able to tailor our marketing plans to meet consumer needs, and we’re looking forward to sharing these programs during Fresh Summit.”
As an industry-leading, year-round grower and shipper of premium sweet onions, Shuman Farms will highlight its seed-to-shelf story throughout the content on its Fresh Summit Marketplace as well as provide impactful promotions and programs that are specifically designed to drive produce department sales. Shuman will also share content created for the upcoming fall and winter months featuring RealSweet® brand ambassador, Food Network Chopped Champion, Shannen Tune.
According to the press release, Shuman Farms will also highlight its RealSweet monthly promotional calendar designed for category managers and buyers to drive incremental sales not only of sweet onions but other commodities throughout the department.
“Sweet onions are market basket drivers,” Shuman explained. “Our proprietary consumer research has shown us that when sweet onions are purchased, other items from both the produce department and perimeter of the store are added to consumers’ shopping carts. Sweet onions’ versatility and sweet, mild flavor make them the perfect ingredient for any dish.”
Shuman Farms’ in-store promotions, POS signage, and display bins are all expertly designed with consumers in mind, inspiring them to create delicious and healthy meals for their families.
Through its website and social media channels, the sweet onion grower-importer is excited to provide consumers with new and interactive content this fall that highlights the importance of drawing near to family and close friends during the fall and winter months. Consumers can also look forward to new, seasonal recipes and meal ideas featuring RealSweet sweet onions.
Fresh Summit attendees are invited to visit the Shuman Farms Marketplace page to learn more. The virtual event is set to take place on October 13–15.
With exciting plans in store, this year’s virtual Fresh Summit is a treasure trove of fresh produce opportunities. Keep checking back with ANUK as we report the latest leading up to the event.