Shuman Produce Fixin' To Host its Third Year of "How to Speak Southern" Promotion
- by Robert Schaulis
REIDSVILLE, GA - Shuman Produce announced its third installment of the company’s social media campaign, How to Speak Southern. Slated to run through July 7, the program aims to educate consumers on the uniqueness of Vidalia® onions.
“Consumers are interested in learning more about where and how their produce is grown, and conveying that information in an interactive way is key to our communication and consumer education,” said John Shuman, President and CEO, in a press release. “Vidalia onions are extremely unique in that they can only be grown in a 20-county region in Southeast Georgia and are only available a few months out of the year. This promotion is a great way for us to share our story and build excitement around RealSweet® Vidalia onions.”
Through a combination of social media, an online quiz platform, recipe videos, and Vidalia onion facts, the campaign aims to engage consumers and create brand awareness.
The company noted that the highlight of this campaign is the “Can You Speak Southern?” quiz, housed on a campaign website that tests knowledge of phrases used throughout the Southeastern United States. Once consumers have taken the quiz, they can enter to win weekly giveaways for RealSweet Vidalia onions and swag, along with the grand prize awarded at the end of the campaign—a Big Green Egg Grill. With Vidalia season positioned during summer grilling months, the grand prize ties both the onion and grilling season together.
"The goal of this campaign is to increase brand awareness in a fun way that helps us to connect to our consumers and drive incremental sales associated with Vidalia sweet onions,” added Shuman.
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