NEWPORT BEACH, CA - Prepare to be amazed! Fresh Solutions Network’s (FSN) popular Side Delights® brand recently debuted its new Amazables! lineup during the Southern Exposure trade show, and now the convenient and flavorful offering is officially available to order!
"Consumers want a hot, wholesome meal in under 15 minutes, and Amazables! cooks in six minutes and is ready to eat in eight minutes,” noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network. “Amazables! is an all-inclusive side dish, main dish, or hearty snack with on-pack sauces. No pre-washing is needed, and clean-up is a snap! Once cooked, remove the potato from the film sleeve and throw it away in the recycle bin.”
As FSN stated in a press release, Amazables! is a first-of-its-kind, oven crispy-skin style, microwavable No.1 grade Russet potato available with two custom sauces created exclusively by Litehouse®.
The delicious, gluten-free sauces were created to complement the taste of a Russet potato by leveraging top foodservice flavors: Loaded Potato and Buffalo Ranch. The Loaded Potato sauce features traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream, and chives, while the Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool tanginess of creamy ranch dressing.
Amazables! potatoes are wrapped in an innovative #1 recyclable metallic material using Krisp Film technology, developed in partnership with NNZ, that “shrinks” around the potato in the microwave, creating a crispy potato skin similar to the oven-baked method. This innovative film material cooks the potato while permitting the steam to escape, allowing the potato skin to crisp up while the potato flesh inside cooks to a fluffy, baked-like texture.
Amazables! is now available in colorful, eye-catching packaging, supported by a comprehensive marketing program featuring branded display-ready shippers; in-store POS support; social media schedule across Facebook, Instagram, and LinkedIn on both Side Delights as well as Litehouse social channels; digital asset availability, and more.
This exciting portfolio expansion caters to an increasing shopper demand for single-serve formats and convenient, microwaveable options.
How will Side Delights continue shaking up the potato sector? Be on the lookout for our next update.
