Snapchat Users Using Fresh Produce in Latest Viral Craze

Fri. December 30th, 2016
- by Eva Roethler     

VENICE, CA- With Valentine’s Day on the horizon, many fresh produce companies are looking at ways to capitalize on this holiday of love. Thanks to the latest Snapchat trend, this may be easier than you’d think.

According to Bustle, a new trend has hit the burgeoning social media app. Users are apparently using different fruit to indicate their relationship status. A legend to the mysterious produce codification is as follows:

  • Blueberry: Single
  • Pineapple: It's complicated
  • Raspberry: I don't want to commit
  • Apple: Engaged
  • Cherry: In a relationship
  • Banana: Married
  • Avocado: I'm the better half
  • Strawberry: Can't find Mr. Right
  • Lemon: I want to be single
  • Raisin: I want to get married to my partner

Origins of the game are a bit unclear, but the trend started shortly after Christmas and has swept through users, according to the source.

So is this something that fresh produce can cash in on? It’s possible. As we reported in December, Sun Pacific’s Cuties® spearheaded a Snapchat campaign, having sponsored a filter, and seeing mass success.

After seeing nearly 70 million brand exposures in the filter which launched on December 4, the filter was also promoted by celebrity influencers such as The Cooking Channel’s “Real Girl’s Kitchen” star Haylie Duff, and Snapchat design maven CyreneQ.

Will other fresh produce companies hop on the Snapchat bandwagon? With this trend, there may be some room for interesting opportunities. Check back with AndNowUKnow as we continue to watch fresh produce trends!

Sun Pacific