Sol Group Raises the Bar for Ethically-Sourced Produce and Provides a Unique Opportunity for Retailers
- by Lillie Apostolos
POMPANO BEACH, FL - Purchases of Sol Group Marketing's Fair Trade Certified™ melons offers a premium invested into growing communities in Honduras and Guatemala. These efforts are being made because the company is tapping into the concerns of consumers, who have become increasingly more interested in products that benefit workers in the regions where produce is sourced.
Socially conscious consumers are supporting and empowering growing communities. Sol Farms workers reap life-altering rewards because of enhanced programs that establish better communities and well-beings within them, thanks to the investment of Fair Trade premiums. The Fair Trade Certified melons that are purchased through Sol Group benefit a wide array of causes within the communities, including projects that provide families with access to clean water and affordable healthcare and programs that help children get school supplies and essential necessities. The initiatives have helped over 4,500 families in the growing regions since 2014, and the company is dedicated to the sustainment of communities for generations hereafter, as part of Fyffes since 2007, according to a press release..
“Our position as the largest grower and importer of Fair Trade Certified melons in the US has strengthened our impact across our growing regions in Central America,” said Enda Walsh, President of Fyffes Inc. “While working alongside our dedicated teams in Honduras and Guatemala, sustaining our partnerships with our workers and investing in the future of the growing communities remains true to our company’s core values.”
Currently, the company’s efforts are taking aim toward housing, food, and health solutions. Healthcare efforts are being made through low-cost treatment and preventative care.
Wanting more information about Sol Group’s impact in its Central American communities? Check out the company’s website: www.solmelons.com/fair-trade.