GRAND RAPIDS, MI - There’s no slowing the meal kit train down, and now SpartanNash has purchased a ticket, launching a new private brand, Good to Go!™. Available at Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, and Forest Hills Foods locations throughout Michigan, the company’s latest brand is fresh from Open Acres™ and offers one-stop meal solutions, including entrees, sides, and desserts, for any and all busy consumers.
“Our store guests enjoy serving home-cooked meals to their friends and family, but don’t always have the time to make it themselves,” said Vice President of Private Brands John Paul. “With Good to Go! entrees and sides, we’ll do the cooking for you. Whether it’s ready-to-eat, ready-to-heat, or interactive meal kits, Good to Go! is our solution for today’s busy lifestyles.”
Good to Go! has dozens of new options that feature trending flavors and comfort food faves, like twice baked potatoes, apple crisps, tilapia with lemon orzo, chipotle chicken, and shepherd’s pie. While the new brand is currently only available at SpartanNash retail stores, the company has plans to expand the brand to more than 300 Michigan independent retailers soon.
After introducing Open Acres in 2016, which includes more than 1,000 fresh-made produce, bakery, deli, meat, and seafood options, SpartanNash is launching Good to Go! to complement these items with a variety of convenient meal solutions and simple side dishes at a budget-friendly price, according to a press release.
To stay in-the-know on who’s tapping into the meal kit craze next, stay tuned to AndNowUKnow.
