WENATCHEE, WA - In celebration of the start of cherry season, Stemilt Growers has launched its #CherrySweet Summer Sweepstakes this week on its website, blog, and social media networks.
The goal of the sweepstakes is to deliver new cherry recipes to consumers that highlight the flavor and nutritious qualities of the cherry.
“Our #Cherry Sweet Summer Sweeps is all about giving consumers what they’ve told us they want – healthy recipes for their favorite fruit of the summer – cherries,” said Brianna Shales, Stemilt communications manager. “We’ve partnered with two of our food blogger friends to serve up fresh cherry recipes and weekly prizes to consumers all summer long, in hopes of inspiring people to enjoy Stemilt cherries in new yet nutritious ways.”
For entering the sweepstakes, consumers will receive a weekly email throughout June and July from Stemilt, highlighting a healthy new cherry centric recipe created either by Carolyn Ketchum from All Day I Dream About Food, or Connie Ott from MiscFinds4U. The recipes will highlight the natural sweetness and nutritional value of Stemilt cherries.
“We’re thrilled to partner with Carolyn and Connie, both of whom are well-known and well-loved by consumers. Tapping into their experience and expertise will be a great way for us to get more Stemilt cherries in people’s hands this summer, and educate consumers about the many great health benefits that cherries provide. Cherries are the prized fruit of the summer, and we want to encourage as many people as we can to enjoy them in new and healthy ways,” said Shale.
The Gluten Free Cherry Pavlova, a recipe created by Carolyn, will be the first of four recipes that Stemilt will share with customers through its #CherrySweet Summer Sweepstakes.
In addition to the sweepstakes, @Stemilt is putting on two #CherrySweet Twitter parties this summer. The first, hosted by Carolyn from @DreamAboutFood, is next Tuesday, June 24th at 9 PM EST /6 PM PST.
According to Shales, the #CherrySweet Summer Sweepstakes is just one of the avenues Stemilt plans on using to directly engage with customers about its apples, pears, cherries, and other summer fruits.
“We recently surpassed 50,000 likes on Facebook and continue to share fresh content from our farms and the table on Twitter, Instagram, Pinterest, Stemilt.com, and our blog,The Stem. Consumers want to know who grew their food and we’re all about telling them our story by bringing the farm right to the places they spend their time, all the while offering up inspiration for enjoying our fruits in new ways,” said Shales.
The #CherrySweet Summer Sweepstakes will run through July 28th.
