WENATCHEE, WA - When it comes to community involvement and increasing fresh produce awareness, Stemilt Growers is never one to shy away. That’s why this year the apple grower teamed up with Produce for Better Health Foundation (PBH) to spread awareness for the Have a Plant™ program. Due to the new partnership, retailers can benefit from a pop-out merchandising display featuring the Have a Plant consumer call-to-action.
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We’re big supporters of PBH’s strategic transformation and the new Have a Plant call-to-action,” said Brianna Shales, Senior Marketing Manager. “The pop-out orchard display joins many other Stemilt marketing activities that will help consumers know and recall Have a Plant. Apples are an ideal #haveaplant food choice to include as part of a fruit- and veggie-filled lifestyle that leaves you feeling happy and energized.”
According to the press release, the pop-out merchandising display featuring the Have a Plant consumer call-to-action is a produce industry first. The pop-out orchard display is a 3D piece tree designed to help retailers increase apple display sets while also utilizing high-graphic cartons that the fruit ships in, or a Stemilt pop-up merchandising bin.
“The tree display features a variety of apples and colors so that retailers can define their own product mix as part of their springtime apple promotions,” continued Shales. “Spring is an important time to promote apples in produce and ads featuring multiple varieties has proven to be an effective way to lift the entire category.”
The pop-out orchard display will help retailers promote multiple varieties of apples at once. Starting in March, the tree makes a great merchandising piece for three upcoming events happening around plants and nutrition, including: March’s National Nutrition Month, Earth Day on April 22nd, and Family Wellness Month in May. The Have a Plant logo and a call-to-action for consumers to eat more apples as part of the growing trend of eating plants are both focal points of the colorful display.
“We’re thrilled that Stemilt is leveraging the Have A Plant Movement as a platform to promote its brand and varieties of fruit,” said Katie Toulouse, Marketing and Communications Director for PBH. “This is exactly how we envisioned PBH members utilizing the new digital and social ecosystem to bring promotions to life beyond the walls of the retailer. We truly welcome these types of partnerships that help make eating fruits and vegetables FUN, and the first thing people think about and choose when they see the word ‘plants’—whether in-store or online.”
Not only does the display make a great merchandising piece, but it was also designed with flexibility in mind. The tree easily tucks behind display-ready cases (DRCs) or standard cartons that Stemilt fruit ships in. Also, the display works with the company’s pop-up display bin options and easy pallet displays with the ability to promote bulk or bagged fruit, or a combination of both.
“Apples have a great story to tell from a nutritional standpoint, but they are also a natural source for energy and one of the most portable produce items out there,” Shales commented. “We look forward to working with retailers and in-store dietitians to help more shoppers #haveaplant with Stemilt apples.”
Stemilt recommends utilizing the display with promotions around Fuji, Gala, Golden Delicious, Granny Smith, Honeycrisp, Pink Lady®, Pinata®, or Red Delicious apples. Organics and different bag sizes, including the company’s popular Lil Snappers® 3lb kid-size fruit line, all integrate with the display. The company will work with retail dietitians at participating retailers to extend the promotion and Have a Plant messaging.
Keep an eye on how the produce industry shakes its leaves with us at ANUK.
