CITRUSDAL, SOUTH AFRICA - Snacking citrus is hot hot hot this summer thanks to Summer Citrus from South Africa’s (SCSA) latest consumer-focused marketing endeavor, the Sweet Summer Sweepstakes. Not only is SCSA offering millennial shoppers the chance to win one of three $1,000 Visa Gift Cards, SCSA is also filling June and July with sweet memories by providing families with inspirational and educational content to keep healthy eating a top priority during the summer months.
“Each year that we host a consumer promotion during our peak-of-season, we learn more and more about our target shopper and their preferences around summer citrus which in turn, helps us meet their needs more specifically,” said CEO Suhanra Conradie. “This year, our goal is to attract and connect with millennial families with young children so that we may serve as a snacking solution for their fun summer activities and help them make memories that will last a lifetime.”
According to a press release, fruits like oranges and easy-to-peel clementines are dominating the majority of snacking dollars, and summer is an optimal time for brands like SCSA to appeal to shoppers seeking flavor, quality, and value in their citrus products.
Taking into specific demographic requirements like age, number of children in the household, and geography, SCSA is catering its latest consumer promotion with targeted online advertising to drive foot traffic to participating retailers. SCSA is also partnering with millennial influencers like Chrissa Benson from Physical Kitchness and Dianna Muscari from The Kitchen Prep as a means to boost demand and raise brand awareness with a wider range of consumers.
After kicking off last week on June 1, SCSA’s Sweet Summer Sweepstakes runs through July 31. To find out more about this sweet consumer promotion, or to learn more about the fresh citrus available to North American consumers during the summer thanks to Summer Citrus from South Africa, visit www.summercitrus.com.
