Sun World Cites Explosive Growth and Touts Promotable Opportunities for Retailers
- by Robert Schaulis
BAKERSFIELD, CA - Record yields of Sun World International’s “late season trio” of proprietary grape varieties are translating into promotable opportunities for retailers at the end of the summer. Sun World’s SCARLOTTA SEEDLESS®, AUTUMNCRISP®, and ADORA SEEDLESS® brand grapes are all primed for aggressive promotional plans from mid-September through mid-November.
“We have seen tremendous growth in the last three years,” said Vice President of Domestic Sales Jason Fuller. “This year we are marketing the largest crop in our history. Because of this, we will have a record amount of promotable product to help our retailers grow.”
The company noted in a press release that its grape volume overall has grown a record amount—and retailers can capitalize on the company’s many proprietary varieties and product offerings.
According to Sun World, ADORA SEEDLESS® brand grapes have a crisp and sweet flavor profile, and with a one-inch diameter, these massive fruits could be called a “two-bite” grape. Interest in AUTUMNCRISP® brand grapes has rapidly risen on a global scale due to its unique flavor and taste experience: sweet with a hint of Muscat and an exceptional crunch. SCARLOTTA SEEDLESS® brand grapes round out the company’s late season trio, with a striking red color and an elegantly aromatic flavor.
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