PARMA, ID - There’s no more tears left to cry this fall because Sunions® tearless onions are back, baby! Not only is the special onion variety back, but it’s hitting produce aisles across the States with four times the crop after its strongest season yet.
“With the success of last year, our growers made a significant expansion of acreage this year,” said Lyndon Johnson, Crop Sales Manager of Bayer CropScience Vegetable Seeds. “With their support, we’re able to offer Sunions to more retailers and expect to be in over 10,000 stores. The consumer feedback has been tremendous, not only do they love the tearless aspect but also the incredible sweet flavor of the onion.”
Developed by Nunhems Vegetable Seeds and bred using traditional methods, Sunions' tearless onions are a long-day sweet onion variety grown in Washington and Nevada with a distinct crunch and sweet flavor.
“Sunions are unique in that they become sweeter and even more tearless the longer they store. We triple test them and don’t release until they’re ready," Johnson added.
Alongside the launch of this season’s crop, Sunions® will be backed by a comprehensive marketing plan that will include geotargeted digital advertising, point-of-sale materials, produce manager education, social media content, and a consumer advertising and public relations campaign.
To learn more about the tearless variety, stop by the Onions 52 booth (#743) or Peri & Sons Farms booth (#2442) at PMA Fresh Summit.
