Sunkist Carries In-Season Citrus Collection at CPMA in Montreal
- by Alexis Schreiber
VALENCIA, CA - Sunkist is packing its bags and bringing a bit of bright California sun to Eastern Canada this April. The marketing cooperative that offers more than 40 varieties of fresh quality citrus is gearing up to bring fresh California and Arizona-grown fruit to the 2019 Canada Produce Marketing Association (CPMA) in Montreal, Canada.
“For generations, our cooperative of thousands of citrus growers across California and Arizona have shared the highest quality citrus with the world,” said Christina Ward, Director of Communications. “Our fruit is eating great, and we’re excited to bring this experience and our excellent quality citrus to CPMA.”
According to a press release, Sunkist’s more-than 40 varieties include oranges, grapefruit, mandarins, tangerines and tangelos, lemons, and limes, with seasonal favorites including: Sunkist Navel oranges, Blood oranges, Sunkist Delite® and Gold Nugget mandarins, Cara Cara Navel oranges, lemons, Minneola tangelos, Ojai Pixie tangerines, and California Star Ruby grapefruit. All these and more will be featured and ready for tasting at the Sunkist “We Are Citrus” booth.
With California citrus season in full swing, Sunkist has a massive variety to choose from as a result. This season, Sunkist will offer customizable promotional and merchandising programs that support the ample volumes available.
“Our volumes are up across all citrus categories, and retailers have a great opportunity to promote their favorite varieties with a number of different marketing vehicles,” said Director of Retail Marketing Julie DeWolf. “Oranges, mandarins, and Minneola tangelos have larger crops with smaller fruit sizes, and as a result, it’s a great season to promote bagged citrus. We have the ability to cater to our customers’ unique needs, and we take this customizable approach to drive demand.”
Throughout the season, the strong need for juicy, sweet, and seedless Sunkist Navel oranges continues to increase, alongside its specialty counterparts, the Cara Cara Navel and Blood oranges. In addition, Sunkist fresh citrus will be available now through May, including Minneola tangelos, California W. Murcott and Gold Nugget mandarins, and Ojai Pixie tangerines. Sunkist typically offers limes and grapefruit all year-round and now the California Star Ruby grapefruit is available through October. Sunkist will be providing a spectrum of organic citrus as well.
CPMA attendees can visit the Sunkist “We Are Citrus™” booth (#1315) for a live demonstration by Chef Jill Davie, who will be preparing and sampling several varieties.