Sunkist Growers Highlighting Summer Varieties and New Retail Merchandising Tools at United Fresh 2015
- by Jordan Okumura
CHICAGO, IL - Sunkist is helping retailers make the most out of their citrus category this year with new and redesigned merchandising solutions to be featured at United Fresh 2015. Among the POS materials, Sunkist will showcase displays, header cards and channel rails, which have been redesigned to highlight the natural beauty of citrus and the rustic feel that embraces the farm-to-table movement.
“Summertime is all about fresh flavors, making citrus the perfect complement for seasonal food and beverage recipes, as well as beauty and household uses,” Joan Wickham, Advertising & Public Relations Manager, said. “We are pleased to offer our trade partners and customers a taste of citrus marketing opportunities at United Fresh 2015 in Chicago."
One of the company’s new retail marketing tools is a fully customizable secondary display bin, which can be digitally printed directly on corrugate, according to a press release. The easy-to-assemble, quarter bins hold 60-80 pounds of fruit, and can stand alone or enhance existing displays. The new bins respond to the retailers’ need for flexibility, with the ability to be quickly and fully customized for various promotional opportunities in cost effective quantities of anywhere from 1 to 1,000 units.
For this summer season, Sunkist created two unique bins highlighting Valencia oranges and fresh lemons.“There are many great ways to merchandise citrus during the summer months,” said Director of Retail Marketing Julie DeWolf. “At Sunkist we’re pleased to be able to offer retailers these fresh, eye-catching point-of-sale materials to help drive sales and keep citrus top of mind with consumers year-round.”
Sunkist will also be sharing its summer citrus varieties, creative recipes and seasonal merchandising tips. In addition, the company will be sampling food and beverage recipes throughout the tradeshow, with the help of Chef Jill Davie. Chef Jill will be serving unique items which include Sunkist® Lemon Lentil Hummus with Mediterranean Chicken and Sunkist® Citrus Shrimp and Rice Noodles in Orange Bowls. Don’t miss the freshly-squeezed grapefruit juice at their booth in the mornings and Sunkist® Citrus Mule cocktail, featuring Meyer lemons and garnished with finger limes in the afternoons.
“From juicing to mixology, consumers are eager for ideas to zest up summer drinks,” Joan noted. “Citrus livens up beverages, whether it’s simply infusing water with lemon to making nutrient-rich juices or fresh cocktails and mocktails, the tart and sweet flavors of citrus varieties offer endless opportunities for consumers to squeeze the most out of summer citrus. Consumers are becoming more adventurous when it comes to food and beverages and eager to try new recipes and unique citrus varieties such as finger limes, a variety that Sunkist is excited to be offering to trade for the first time.”
Finger limes, also known as caviar limes, will be featured with supplies peaking in the late summer months.
Sunkist will be showcasing point-of-sale materials featuring Sunkist Family Stories and the cooperative’s growers, as well. “Consumers today expect greater transparency and a deeper connection with the food they eat and share with their families,” Julie said. “We’re pleased to be able to offer retailers materials that help consumers connect with our growers and learn about their dedication to innovation, sustainability, and quality.”
To learn more about Sunkist’s United Fresh highlights, visit booth #1521.