Sunkist Growers Hosts Citrus and Herb Garden Pop-Up Event in Montreal
- by Jordan Okumura
VALENCIA, CA - There’s nothing like the fresh zip of citrus to brighten up a cold winter day. Montrealers were especially lucky because Sunkist brought a bright, garden-themed pop-up to Montreal to chase the winter blues away. The Citrus & Herb Garden offered a free, hands-on experience where more than 1,000 event attendees learned how to pair fresh California-grown Sunkist citrus with popular indoor herbs to encourage citrus consumption.
“This is a great time of year to bring a little California sunshine to Canada,” said Christina Ward, Director of Global Brand Marketing at Sunkist Growers. “By giving consumers in Montreal a taste of our California-grown citrus, we were able to showcase the versatility of our fruit through herbaceous pairings in dishes, drinks, décor, and more.”
The event took place at Le Cathcart, a newly-opened foodie destination at the Place Ville Marie. According to a press release, the indoor garden is rumored to be one of the largest Biergartens in Montreal and offers a communal and festive social atmosphere where people can come together to share real moments over culinary experiences.
Sunkist’s pop-up event featured two DIY stations, including a citrus herb garden beverage bar led by mixologist Rose Simard, and an upcycled citrus scrub station hosted by skincare and wellness expert Léa Bégin. The event space also featured a living citrus and herb wall for “Instagrammable” moments.
Winter is peak citrus season. This time of the year, the majority of Sunkist citrus varieties are in production and available to consumers, including Navel oranges, Cara Cara oranges, Blood oranges, Minneola tangelos, lemons, and mandarins.
For those that missed the Montreal event, another Sunkist Citrus & Herb Garden pop-up is scheduled to tour Toronto this spring. Will more locations pop up elsewhere? Stay tuned to AndNowUKnow to find out more.