VALENCIA, CA – Kicking off the 2014/15 California and Arizona citrus growing season, Sunkist is launching new Sesame Street-themed packaging in collaboration with PMA and Sesame Workshop’s ‘eat brighter!’ initiative.
The program will use the influence of Sesame Street brand and characters to promote fruit and vegetable consumption among children aged 2 to 5 and their parents and caregivers.
“Childhood obesity is a critical issue for our country, and we are proud to be working with PMA and Sesame Workshop to encourage families to eat healthier,” said Sunkist Vice President of Sales & Marketing Kevin Fiori. “Like Sunkist, Sesame Street is a trusted family brand and we hope our collaboration will help generate consumer excitement about fresh citrus and the produce category as a whole.”
Sunkist will be offering its customers a Sesame Street-themed 10-pound Navel orange carton and polybag as well as a Giro-bag for easy-peel mandarins, according to a press release. The eye-catching packaging will assist the goal of helping kids and their families eat more fresh produce.
Sunkist® Navel oranges are some of the most popular citrus varieties and are available from November to June. The Sunkist mandarins are seedless and easy to peel, making them a kid favorite. They are available mid-October through April.
