VALENCIA, CA - It’s officially peak citrus season, folks, and Sunkist has found just the way to let consumers know that Sunkist® Navel oranges are at their prime with a new, high-graphic giro bag available for a limited time.
“Consumers today want to eat seasonally, and retailers can capitalize on this desire by educating consumers in-store about what produce items are at their best,” explained Joan Wickham, Sunkist's Manager of Advertising and Public Relations in a statement. “Sunkist’s new Peak Season Navel orange program tells consumers that we are now harvesting peak-season Navels, with a perfect blend of sweetness, flavor and eating quality.”
Even more than alerting consumers to peak season, the new program helps to emphasize the citrus company’s more than century-long heritage. The packaging and related point of sale materials highlight the phrasing, “Sunkist, with Rich Citrus Heritage since 1893.”
“As a cooperative of thousands of family farmers, we have a unique and powerful story to tell at Sunkist,” added Wickham. “Our new Peak Season Navel program helps to tell this story by bringing consumers into the groves of one of our growers’ multigenerational family farms. Rich, vibrant imagery shows the quality that Sunkist offers, quality that stems from over 120 years growing experience.”
Sunkist said in its press release that the company offers retailers a broad array of customizable point-of-sale materials to help retailers share its growers’ commitment to quality, innovation and sustainability with consumers.
To learn even more about Sunkist and its citrus programs, check out www.sunkist.com or contact the Sunkist sales team directly at [email protected].
