Sunkist Rises to SEPC's Golden Rule Challenge


Fri. February 21st, 2020
- by Chandler James     

SANTA CLARITA, CA - The Southeastern Produce Council (SEPC) recently initiated the Golden Rule Challenge. Stepping up to the challenge is Sunkist Growers, sharing some of the ways the citrus cooperative has given back in the past year.

Christina Ward, Director of Global Brand Marketing, Sunkist“We’re excited to rise up to the Golden Rule Challenge at this year’s SEPC. It’s great to see the industry come together and celebrate all the good produce brings to the world,” commented Christina Ward, Director of Global Brand Marketing.

Some initiatives highlighted were:

  • Contributed to over 20,000 meals for Hurricane Dorian Relief
  • Donated 5,000+ pounds of lemons to L.A. Loves Alex’s Lemonade and the fight against childhood cancer
  • Donated oranges to 120+ families across the Santa Clarita Valley for Thanksgiving through the Samuel Dixon Family Health Center

On another golden note, Sunkist’s Gold Nugget mandarin season is here and SEPC attendees will get a taste of this specialty variety. The company is celebrating peak citrus season and is excited to share its fruit-forward look, merchandising displays, packaging options, and specialty citrus samples at SEPC (booth #329).

Sunkist has given back in a number of ways over the past year, answering the SEPC's Golden Rule Challenge

“It’s peak citrus season, and we have good supply in all varieties,” Ward continued. “We’re looking forward to giving SEPC attendees a taste of our specialty citrus, including Sunkist Cara Cara oranges, Ojai Pixies, and Gold Nugget mandarins. Stop by booth #329 to share the fruits of our labor.”

According to a press release, this variety always takes consumers by surprise. Sunkist Gold Nugget mandarins are one of the sweetest, juiciest mandarins, plus they are super easy to peel. Named for its beautiful, bright, and bumpy rind, the Gold Nugget mandarin is in season with peak flavor, available now through May.

Sunkist Gold Nugget mandarins will make an appearance at this year's Southern Exposure

The company’s specialty citrus varieties, including Cara Cara oranges, Blood oranges, and Minneola tangelos, are now available through May. Cara Cara oranges have a pink interior with a bright and sweet flavor, packed with more than 100 percent of the daily vitamin C requirement, which is why Sunkist calls it The Power Orange. Blood oranges offer a savory and sweet flavor that has a hint of raspberry, delicious for any cooking, baking, or mixing need. Minneola tangelos, a cross between a grapefruit and a tangerine, are super easy to peel and are identified by their knob-like formation. Plus, Sunkist Minneola tangelos are its juiciest variety and have a bold and exotic flavor perfect for snacking or cooking.

Sunkist offers flavor-forward secondary display bins and packaging to help educate the consumer and promote trial and increase purchase intent. Sunkist also offers customizable merchandising options and category management insights to help its customers with their specific category needs.

Here’s to exercising the Golden Rule through premium fresh produce! Keep a tab open for AndNowUKnow as we continue to bring you the industry’s latest.

Sunkist Growers

 
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